Your website is often one of the first interactions a potential customer has with your brand and your business. A non-existent or poorly-designed website can make or break the experience for that potential customer. Brick and mortar stores are a thing of the past in most cases; not everyone has the time (or in our current situation, feels safe enough) to enter one, but when they do, they will likely use your website to be able to make an informed decision.
Your website is the first impression a potential customer has of your business. A study by The Gomez Report, Why Web Performance Matters, showed that “88 percent of consumers/online visitors are less likely to return to a site after a bad experience.” Consumers run to Google before even thinking of making a purchase. If that would-be customer determines that your digital experience does not meet their needs, they will go elsewhere. Whether looking for information on your business itself (hours, location, mission, etc.) or information on a specific product, a bad website or the lack of one will result in money lost.
“88 percent of consumers/online visitors are less likely to return to a site after a bad experience.”
Googling is the new window shopping. Remember walking through shopping districts and malls looking into the window of a store contemplating a purchase? Those days are long behind us. Browsing the internet and gathering information about a future purchase is the new window shopping. Consumers have a product/service in mind that they want to purchase, but before doing so they take to the World Wide Web to do research and weigh their options. “Forty-seven percent of website visitors check out a company’s products/services page before looking at any other sections of the site according to study by KoMarketing.” Depending on the design and functionality of your website, you can strongly influence a consumer’s decision or send them away quickly.
As our world becomes more digital, a functional website can be one of the most valuable assets a company has besides their employees or goods/services. In some cases your website acts as an extension of your employees. Your website can be used to inform, it can be used to persuade and it can be used to purchase.
Connect with our team to transform your digital experience for your potential customers, it could be one of the most valuable decisions you’ve ever made.