Client Overview:

Established in 2004, Performance Destination caters to racing enthusiasts and those in the market for custom tuning and injector cleaning. Located in Orlando, FL the business was booming and was looking to continue its growth. The owner, Desmond Pierre is a talented technician and is experienced in custom tuning and fuel injector cleaning. 

Client Request:

Performance Destination needed an intuitive digital experience to provide potential customers with more information about the business and the services provided. Performance Destination had plenty of satisfied customers but needed a spot to showcase some of their handiwork. The old site was tough to navigate and had slow-loading issues which was hindering the site’s performance. The client needed a website that matched the quality of work provided in the shop. 

The Acclimation:

Our founder had close ties to this business, having grown up in the same neighborhood. After a short meeting to understand the exact direction Performance Destination was looking to go, and more about their services, our team started working on a custom digital experience. 

The Process:

In very little time, we were able to completely overhaul the existing site and deliver a high-performing, modern site that the business owner would be happy with.

Our architects began to structure the site so it would perform well on both desktop and mobile devices to cater to a wide variety of users. Using a sleek, streamlined style similar to the look and feel of a performance auto shop/racing our designers matched the character of the brand perfectly. 

The copy on the existing site also needed a lot of work. Our copywriters edited and cleaned up the copy to make it consistent and make the website a resource for potential customers to gather information before making an appointment to meet with the Performance Destination team. 

We added a contact form and an appointment portal to make it as easy as possible for customers to reach the business and set up an appointment. Another important feature of the site was an integration that allowed customers to leave reviews on social media platforms and appear on the actual website. As a final touch we added a gallery of studio-quality images to showcase past tuning kits and custom builds. 

The Product:

An impressive, easy-to-use website that will allow Performance Destination to position themselves as a trusted provider of custom performance services. The new site enables potential customers to read reviews from past customers, schedule an appointment or contact the team for more information. The images on the site reflect past work by the Performance Destination team.  

Performance Destination Homepage Preview

The Motto:

At After Seven, we approach each client differently, taking as much pride in creating your unique digital experience as you do in your business itself. Working with a diverse client base, we are privileged to work with amazing business owners, and our number one priority is making sure that our clients are left with a unique product that directly reflects their business.

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