Revving Up the Online Presence

MadWorks Customs is the one-stop-shop for all things custom car related in the Dallas-Fort Worth area. From performance upgrades to custom fabrication, to audio/video infotainment systems and vehicle restoration, these guys do it all. They're all about turning their customers' vision into a reality and making them feel like part of the team every step of the way.

The Challenge: MadWorks is a pro when it comes to custom cars, but digital marketing and website design? Not so much. So, they came to us with a blank slate and a rough idea of what they wanted. Our team was ready to tackle this big project and help MadWorks establish its brand with a new logo, style guide, website, and some digital marketing savvy.

Getting to Know MadWorks: We love getting to know our clients, and what better way than a visit to the garage? Our team hit the ground running by meeting with MadWorks owner, Miguel, and the rest of the team on site. This helped us get a feel for the MadWorks culture and identity. We were also there to offer guidance and advice on their digital marketing strategy and future plans.

The Design Process: First up, the logo. We used it as the foundation for the style guide and website design. Our creative team got straight to work, coming up with a design that was sleek and fit the high-performance auto vibe of MadWorks. The style guide included the base colors from the logo, paired with a simple and effective font. Next, we moved on to the website. We aimed to keep it simple yet effective, with a fully responsive design, an about us section, services page, contact form, FAQ panel, and integration with their shop software for requesting quotes directly from the website.

The End Result: The final product for MadWorks was a fully custom digital experience from the ground up. They left with a brand new logo, complete style guide, a website that'll make them proud, and a basic digital marketing strategy that'll be built through strategic partnerships within their community, a social media presence, and industry show appearances. We couldn't be more thrilled with the outcome!

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