After Seven Studio Helps mc² autosport Race Ahead with a World-Class Website
mc² (MC Squared) Autosport is an American high-performance custom automotive company that specializes in race car engineering and high-end restorations.
The Challenge: mc² Autosport is an American high-performance custom automotive company that specializes in race car engineering and high-end restorations. Despite their impressive presence in the autosports world, the company had no web presence to showcase their accomplishments and keep fans informed. They turned to After Seven Studio to help establish their digital presence and get their race schedule and news articles easily accessible online along with their current drivers.
Getting to Know mc² Autosport: We love getting to know our clients, and what better way than a visit to the garage? Our team hit the ground running by meeting with MadWorks owner, Miguel, and the rest of the team on site. This helped us get a feel for the MadWorks culture and identity. We were also there to offer guidance and advice on their digital marketing strategy and future plans.
The Process: After Seven Studio worked closely with mc² (MC Squared) Autosport to ensure the website matched their branding and offered all the features they needed. The team created a world-class website that provided easy access to their race schedule, driver bios, a contact form, and company details. The design was visually appealing, easy to navigate, and provided all the necessary information that visitors might need. After Seven Studio also worked on optimizing the website for search engines, which helped the site grow to the top of Google rankings in the first 12 months.
The End Result: Thanks to After Seven Studio's efforts, mc²Autosport went from having no web presence to having a website that quickly garnered over 500 unique visitors in the first year, with 74% of those visits coming from organic searches. Fans now have easy access to their race schedule and driver bios, and the website has helped boost the company's profile in the racing world. After Seven Studio's web design was able to capture the clean, minimalist, luxury look and feel of mc² Autosport and delivered a website that they can be proud of.
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